Can we talk, or better yet, learn about money please?
In Review: The Big Draw with Apple & RubyEtc
Though ‘blockchain’, ‘bitcoin’, and ‘crypto-currencies’ are popping up daily in our newsfeeds, our industry’s grasp of the meanings behind the jargon is negligible. That’s why my team at Atomic briefed me to step outside our…read more
Retail brands need to think less like a retailer and more like a service brand
It seems a weekly occurrence at the moment, another iconic high street brand ‘being beaten on the ropes’ by the heavyweight online retailers. From Toys ‘R’ Us to BHS to House of Fraser the likes…read more
Why the non-alcoholic drinks category needs a shake up of its strategy
The non-alcoholic drinks category has boomed in recent years but a lack of mental availability and innovative distribution threaten to slow its success. Context It’s a Saturday night and I’m in a bar in…read more
Restaurants like Byron need to change to avoid being eaten up
As a foodie, I think the right meal, at the right time, can be one of the best things in life. Like eating a Maccys on the upper deck of a night bus at 3am…read more
Are there evolutions in retail that make it look brighter than we thought?
All the talk of bricks and mortar retail is doom and gloom. It’s hardly surprising. The UK is experiencing record levels of consumer debt, a decline in wages and a noticeable shift in consumer spending…read more
Relocation, relocation, relocation
DOWNLOAD PDF In this report we take a look at the current state of physical retail. We identify the significant changes progressing in the industry and determine how brands are best equipping themselves for the…
Was there just a lack of social strategy at JD Wetherspoons?
JD Wetherspoon is closing down its Twitter, Instagram and Facebook accounts for all its 900 pubs and head office with immediate effect. Ironically announcing this news on social media… Is this a brand that has…read more
Has Online Shopping Finally Beaten Brick-and-Mortar Stores?
Are retail brands in crisis? Shops are struggling to remain open as footfall numbers steadily decline. Every day there are new reports of major high street chains and retail brands reducing the number of physical…read more
Is it time for brands to unfriend Facebook?
Everything has a price. A once 10p Freddo is now lurking around the £50 price point. A pint of beer in central London requires a small payday loan. So, why did we expect Facebook to…read more