Never Quiet - Atomic London

Never Quiet

Achieving Your Balance

benadryl diphenhydramine uk When you boil it all down, your brand needs one thing more than any other: Attention. Attention is the lifeblood of brands… but there’s a fundamental problem. Day by day, it’s being eaten away by…

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Should consumer electronic brands be thinking outside the box to sell their products?

is emsam available in canada In the UK, 4 out of 5 adults have smartphones. Indeed, technology is something that most people have access to. If you can’t afford a flat screen TV outright, most retailers now offer a weekly…

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How much do we really care about data breaches?

benzac come si usa Throughout 2018, the news has been saturated with headlines on data breaches. From Facebook’s shame at the hands of the Cambridge Analytica scandal, to hundreds of other breaches involving Google, Quora and T-Mobile. In the wake…

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What is a ‘modern family’ and why do brands want to appeal to them?

nizoral cream price in saudi arabia I increasingly see briefs that state the need to appeal to ‘modern families’. It’s a strange request when you think about it. The use of the word ‘modern’ is tautology. The only families we can…

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Why is nobody talking about ethical hardware?

casodex cost india We need to think more about ethical hardware Learning about the supply chains of our hardware allows us to draw conclusions far beyond the remit of the tech sector. Amongst cultural optimists, there is a…

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nitrofurantoin uk It seems very few like the new Gillette ‘Me Too’ ad. Those on the far right have blasted it for ‘emasculating men’ and accused it of propagating a fashionable misandry. On the left, others have…

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A look at what really matter in Iceland/Greenpeace’s ‘Rang-Tan’

kamagra oral jelly in india price This weekend something extraordinary happened. My friends, who do not work in advertising, starting discussing advertising. What prompted the furious pings of our WhatsApp group was, of course, Greenpeace & Iceland’s viral sensation: Rang-Tan. We…

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Can we talk, or better yet, learn about money please?

lanzol price Atomic investigates the claim that we’re useless at talking about, and managing, our money. We have a problem. We don’t talk about money. ‘Money is the last taboo.’ In a recent episode of podcast ‘Death,…

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In Review: The Big Draw with Apple & RubyEtc

zovirax cream in usa Last night we went to a free creative event at Apple’s Regent Store with insta-famous and all-round genius cartoonist Ruby Etc. It was part of a series of events called The Big Draw which Apple…

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aurogra uk Though ‘blockchain’, ‘bitcoin’, and ‘crypto-currencies’ are popping up daily in our newsfeeds, our industry’s grasp of the meanings behind the jargon is negligible. That’s why my team at Atomic briefed me to step outside our…

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Retail brands need to think less like a retailer and more like a service brand

chloromycetin para que se usa It seems a weekly occurrence at the moment, another iconic high street brand ‘being beaten on the ropes’ by the heavyweight online retailers. From Toys ‘R’ Us to BHS to House of Fraser the likes…

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Why the non-alcoholic drinks category needs a shake up of its strategy

nizral cream cost The non-alcoholic drinks category has boomed in recent years but a lack of mental availability and innovative distribution threaten to slow its success.   Context It’s a Saturday night and I’m in a bar in…

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