Never Quiet - Atomic London

Never Quiet
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How much do we really care about data breaches?

Throughout 2018, the news has been saturated with headlines on data breaches. From Facebook’s shame at the hands of the Cambridge Analytica scandal, to hundreds of other breaches involving Google, Quora and T-Mobile. In the wake…

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What is a ‘modern family’ and why do brands want to appeal to them?

I increasingly see briefs that state the need to appeal to ‘modern families’. It’s a strange request when you think about it. The use of the word ‘modern’ is tautology. The only families we can…

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Why is nobody talking about ethical hardware?

We need to think more about ethical hardware Learning about the supply chains of our hardware allows us to draw conclusions far beyond the remit of the tech sector. Amongst cultural optimists, there is a…

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It seems very few like the new Gillette ‘Me Too’ ad. Those on the far right have blasted it for ‘emasculating men’ and accused it of propagating a fashionable misandry. On the left, others have…

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A look at what really matter in Iceland/Greenpeace’s ‘Rang-Tan’

This weekend something extraordinary happened. My friends, who do not work in advertising, starting discussing advertising. What prompted the furious pings of our WhatsApp group was, of course, Greenpeace & Iceland’s viral sensation: Rang-Tan. We…

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Can we talk, or better yet, learn about money please?

Atomic investigates the claim that we’re useless at talking about, and managing, our money. We have a problem. We don’t talk about money. ‘Money is the last taboo.’ In a recent episode of podcast ‘Death,…

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In Review: The Big Draw with Apple & RubyEtc

Last night we went to a free creative event at Apple’s Regent Store with insta-famous and all-round genius cartoonist Ruby Etc. It was part of a series of events called The Big Draw which Apple…

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Though ‘blockchain’, ‘bitcoin’, and ‘crypto-currencies’ are popping up daily in our newsfeeds, our industry’s grasp of the meanings behind the jargon is negligible. That’s why my team at Atomic briefed me to step outside our…

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Retail brands need to think less like a retailer and more like a service brand

It seems a weekly occurrence at the moment, another iconic high street brand ‘being beaten on the ropes’ by the heavyweight online retailers. From Toys ‘R’ Us to BHS to House of Fraser the likes…

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Why the non-alcoholic drinks category needs a shake up of its strategy

The non-alcoholic drinks category has boomed in recent years but a lack of mental availability and innovative distribution threaten to slow its success.   Context It’s a Saturday night and I’m in a bar in…

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Restaurants like Byron need to change to avoid being eaten up

As a foodie, I think the right meal, at the right time, can be one of the best things in life. Like eating a Maccys on the upper deck of a night bus at 3am…

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Are there evolutions in retail that make it look brighter than we thought?

All the talk of bricks and mortar retail is doom and gloom. It’s hardly surprising. The UK is experiencing record levels of consumer debt, a decline in wages and a noticeable shift in consumer spending…

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