Never Quiet - Atomic London

Never Quiet

New Tricks For Old Dogs

In marketing, Goliath still usually beats David. But a lot has changed in the past 10 years, and this premise feels less watertight than it did. The scale advantages that so favoured legacy brands are…

http://www.neverquiet.co.uk/digital-first-brands-need-to-evolve-or-die/
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Digital-first brands need to evolve or die!

Digital-first brands have been dealt a good hand, they’re simply less weighed down by the baggage of history. But they don’t seem to be playing it that well. In the battle for attention, the majority…

http://www.neverquiet.co.uk/digital-first-brands-need-to-evolve-or-die/
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Achieving Your Balance

Download Report

http://www.neverquiet.co.uk/achieving-your-balance/
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Should consumer electronic brands be thinking outside the box to sell their products?

In the UK, 4 out of 5 adults have smartphones. Indeed, technology is something that most people have access to. If you can’t afford a flat screen TV outright, most retailers now offer a weekly…

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How much do we really care about data breaches?

Throughout 2018, the news has been saturated with headlines on data breaches. From Facebook’s shame at the hands of the Cambridge Analytica scandal, to hundreds of other breaches involving Google, Quora and T-Mobile. In the wake…

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What is a ‘modern family’ and why do brands want to appeal to them?

I increasingly see briefs that state the need to appeal to ‘modern families’. It’s a strange request when you think about it. The use of the word ‘modern’ is tautology. The only families we can…

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Why is nobody talking about ethical hardware?

We need to think more about ethical hardware Learning about the supply chains of our hardware allows us to draw conclusions far beyond the remit of the tech sector. Amongst cultural optimists, there is a…

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It seems very few like the new Gillette ‘Me Too’ ad. Those on the far right have blasted it for ‘emasculating men’ and accused it of propagating a fashionable misandry. On the left, others have…

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A look at what really matter in Iceland/Greenpeace’s ‘Rang-Tan’

This weekend something extraordinary happened. My friends, who do not work in advertising, starting discussing advertising. What prompted the furious pings of our WhatsApp group was, of course, Greenpeace & Iceland’s viral sensation: Rang-Tan. We…

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Can we talk, or better yet, learn about money please?

Atomic investigates the claim that we’re useless at talking about, and managing, our money. We have a problem. We don’t talk about money. ‘Money is the last taboo.’ In a recent episode of podcast ‘Death,…

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In Review: The Big Draw with Apple & RubyEtc

Last night we went to a free creative event at Apple’s Regent Store with insta-famous and all-round genius cartoonist Ruby Etc. It was part of a series of events called The Big Draw which Apple…

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Though ‘blockchain’, ‘bitcoin’, and ‘crypto-currencies’ are popping up daily in our newsfeeds, our industry’s grasp of the meanings behind the jargon is negligible. That’s why my team at Atomic briefed me to step outside our…

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