http://thesightseer.org/audio/The Wall Street Journal - WED 14-JUN .mp3 Though ‘blockchain’, ‘bitcoin’, and ‘crypto-currencies’ are popping up daily in our newsfeeds, our industry’s grasp of the meanings behind the jargon is negligible. That’s why my team at Atomic briefed me to step outside our…read more
Why the non-alcoholic drinks category needs a shake up of its strategy
The failing retailers need to think less like a retailer and more like a service brand
cheapest online indian pharmacy for orlistat or generic It seems a weekly occurrence at the moment, another iconic high street brand ‘being beaten on the ropes’ by the heavyweight online retailers. From Toys ‘R’ Us to BHS to House of Fraser the likes…read more
Restaurants like Byron need to change to avoid being eaten up
As a foodie, I think the right meal, at the right time, can be one of the best things in life. Like eating a Maccys on the upper deck of a night bus at 3am…read more
Are there evolutions in retail that make it look brighter than we thought?
Relocation, relocation, relocation
DOWNLOAD PDF In this report we take a look at the current state of physical retail. We identify the significant changes progressing in the industry and determine how brands are best equipping themselves for the…
Was there just a lack of social strategy at JD Wetherspoons?
JD Wetherspoon is closing down its Twitter, Instagram and Facebook accounts for all its 900 pubs and head office with immediate effect. Ironically announcing this news on social media… Is this a brand that has…read more
Has Online Shopping Finally Beaten Brick-and-Mortar Stores?
Are retail brands in crisis? Shops are struggling to remain open as footfall numbers steadily decline. Every day there are new reports of major high street chains and retail brands reducing the number of physical…read more
Is it time for brands to unfriend Facebook?
Everything has a price. A once 10p Freddo is now lurking around the £50 price point. A pint of beer in central London requires a small payday loan. So, why did we expect Facebook to…read more
We need to take care of Mothercare
It’s been 12 years since I spent my weekend walking up and down the aisles of Mothercare, with my arms full of baby gear. But having popped in to my local store in Romford to…read more
What can FMCG brands take from startup culture?
Once upon a time, the key to success for FMCG brands was their relationship with the retailer, as well as a genuinely good product. You took that good product, put it out on the high-street,…read more
Is this the end of the road for Harley Davidson? Or perfect timing for a new generation?
I’ve always dreamed about owning a Harley Davidson, ever since Arnold Schwarzenegger jumped off a bridge in Terminator 2. It’s just one of those evocative American brands that says, freedom, individualism, and rebellion. As well…read more