Never Quiet - Atomic London

Never Quiet

Relocation, relocation, relocation DOWNLOAD PDF In this report we take a look at the current state of physical retail. We identify the significant changes progressing in the industry and determine how brands are best equipping themselves for the…
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Was there just a lack of social strategy at JD Wetherspoons?

Lyrica cheap price JD Wetherspoon is closing down its Twitter, Instagram and Facebook accounts for all its 900 pubs and head office with immediate effect. Ironically announcing this news on social media…  Is this a brand that has…

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Has Online Shopping Finally Beaten Brick-and-Mortar Stores?

go Are retail brands in crisis? Shops are struggling to remain open as footfall numbers steadily decline. Every day there are new reports of major high street chains and retail brands reducing the number of physical…

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Is it time for brands to unfriend Facebook?

Everything has a price. A once 10p Freddo is now lurking around the £50 price point. A pint of beer in central London requires a small payday loan. So, why did we expect Facebook to…

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We need to take care of Mothercare

It’s been 12 years since I spent my weekend walking up and down the aisles of Mothercare, with my arms full of baby gear. But having popped in to my local store in Romford to…

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What can FMCG brands take from startup culture?

Once upon a time, the key to success for FMCG brands was their relationship with the retailer, as well as a genuinely good product. You took that good product, put it out on the high-street,…

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Is this the end of the road for Harley Davidson? Or perfect timing for a new generation?

I’ve always dreamed about owning a Harley Davidson, ever since Arnold Schwarzenegger jumped off a bridge in Terminator 2. It’s just one of those evocative American brands that says, freedom, individualism, and rebellion. As well…

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Brands with a Conscience: Managing Brand Purpose

It has been a tumultuous couple of years. Trump, Brexit, #MeToo, and similar movements have caused substantial political and social upheaval. This has forced conversations around diversity, equality and the environment. Brands are keen to…

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Never Quiet Video #3

Never Quiet Video #3. Beer Brands Ranked In this edition of our Never Quiet video series, we take a look at some of the latest campaigns from the beer industry. We take a look at…

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Is social media changing the ‘fabric of society’?

There has been a good deal in the press lately about the long term effects of social media, either psychological or otherwise. As someone from the very first generation of social media subscribers, I have watched its…

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Red Stripe to the rescue! How reactive marketing can help make your brand difficult to forget.

The underdogs of the Winter Olympics, the Jamaican Bobsleigh Team, have faced many challenges over the course of their competing years – famously documented in the 1993 Disney film, Cool Runnings. When the Jamaican Women’s…

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Savoury snacks are getting married and it’s time to RSVP!

“It’s clear that it’s not only easier, but more progressive to support an occasion than an individual. So why don’t we start exploring this ‘occasion world’ on savoury snacks doorstep? “ – Savoury snacks have always…

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