WHAT IS BRAND SHAPES?

 

Brand Shapes is a tool designed by Atomic London to define and measure these three core components of brand performance. Through a combination of analytics and consumer research data, Brand Shapes provides a profile of each brands’ ability to gain, retain and redeem attention and comparison with key competitors. 

 

 

It uses metrics including familiarity, distinctiveness, presence, preference, mentions, followers and search performance to create a robust picture of the brand’s core strengths, and weaknesses (quiet spaces), so the brand owner knows exactly how and where to strengthen and optimise the brand. The tool can then also be used as a tracking tool to measure the ongoing performance of the brand through the recession and beyond.

 

THE LATEST BRAND SHAPE REPORTS

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