What can FMCG brands take from startup culture?
Is this the end of the road for Harley Davidson? Or perfect timing for a new generation?
Brands with a Conscience: Managing Brand Purpose
It has been a tumultuous couple of years. Trump, Brexit, #MeToo, and similar movements have caused substantial political and social upheaval. This has forced conversations around diversity, equality and the environment. Brands are keen to…read more
Never Quiet Video #3
Never Quiet Video #3. Beer Brands Ranked In this edition of our Never Quiet video series, we take a look at some of the latest campaigns from the beer industry. We take a look at…read more
Is social media changing the ‘fabric of society’?
There has been a good deal in the press lately about the long term effects of social media, either psychological or otherwise. As someone from the very first generation of social media subscribers, I have watched its…read more
Red Stripe to the rescue! How reactive marketing can help make your brand difficult to forget.
The underdogs of the Winter Olympics, the Jamaican Bobsleigh Team, have faced many challenges over the course of their competing years – famously documented in the 1993 Disney film, Cool Runnings. When the Jamaican Women’s…read more
Savoury snacks are getting married and it’s time to RSVP!
“It’s clear that it’s not only easier, but more progressive to support an occasion than an individual. So why don’t we start exploring this ‘occasion world’ on savoury snacks doorstep? “ – Savoury snacks have always…read more
There’s an opportunity for chocolate brands…
“The craving for a real brand, for a real person, tied to an honest narrative is the perfect platform for a chocolate brand to build on.” – Snacking is the new way the modern consumer…read more
Snacking’s New Purpose
DOWNLOAD PDF Our latest research report takes a look at some of the latest consumer behaviour trends in the snacking industry as well as the flux in the definition of snacking.
Is my creative agency working hard enough for my brand?
“In simple terms, it is finding an agency that is less worried about ‘what we make’ but moreover ‘what we are helping to create’ from a brand and business perspective.” As little as 10…read more
Never Quiet Video #2
NEVER QUIET VIDEO #2. Property and Comparison Ranked. In this edition of our Never Quiet video series, we take a look at some of the latest campaigns from the property industry and comparison sites. We…read more