Never Quiet - Atomic London

Never Quiet
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We need to take care of Mothercare

dig this It’s been 12 years since I spent my weekend walking up and down the aisles of Mothercare, with my arms full of baby gear. But having popped in to my local store in Romford to…

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What can FMCG brands take from startup culture?

my explanation Once upon a time, the key to success for FMCG brands was their relationship with the retailer, as well as a genuinely good product. You took that good product, put it out on the high-street,…

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Is this the end of the road for Harley Davidson? Or perfect timing for a new generation?

buy Lyrica online canada I’ve always dreamed about owning a Harley Davidson, ever since Arnold Schwarzenegger jumped off a bridge in Terminator 2. It’s just one of those evocative American brands that says, freedom, individualism, and rebellion. As well…

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Brands with a Conscience: Managing Brand Purpose

It has been a tumultuous couple of years. Trump, Brexit, #MeToo, and similar movements have caused substantial political and social upheaval. This has forced conversations around diversity, equality and the environment. Brands are keen to…

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Never Quiet Video #3

Never Quiet Video #3. Beer Brands Ranked In this edition of our Never Quiet video series, we take a look at some of the latest campaigns from the beer industry. We take a look at…

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Is social media changing the ‘fabric of society’?

There has been a good deal in the press lately about the long term effects of social media, either psychological or otherwise. As someone from the very first generation of social media subscribers, I have watched its…

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Red Stripe to the rescue! How reactive marketing can help make your brand difficult to forget.

The underdogs of the Winter Olympics, the Jamaican Bobsleigh Team, have faced many challenges over the course of their competing years – famously documented in the 1993 Disney film, Cool Runnings. When the Jamaican Women’s…

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Savoury snacks are getting married and it’s time to RSVP!

“It’s clear that it’s not only easier, but more progressive to support an occasion than an individual. So why don’t we start exploring this ‘occasion world’ on savoury snacks doorstep? “ – Savoury snacks have always…

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There’s an opportunity for chocolate brands…

“The craving for a real brand, for a real person, tied to an honest narrative is the perfect platform for a chocolate brand to build on.” – Snacking is the new way the modern consumer…

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Snacking’s New Purpose

DOWNLOAD PDF Our latest research report takes a look at some of the latest consumer behaviour trends in the snacking industry as well as the flux in the definition of snacking.
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Is my creative agency working hard enough for my brand?

“In simple terms, it is finding an agency that is less worried about ‘what we make’ but moreover ‘what we are helping to create’ from a brand and business perspective.”   As little as 10…

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Never Quiet Video #2

NEVER QUIET VIDEO #2. Property and Comparison Ranked. In this edition of our Never Quiet video series, we take a look at some of the latest campaigns from the property industry and comparison sites. We…

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