Beer Brands Infographic
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Never Quiet - Atomic London
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The need for leadership with humility in beer
find more info I wanted to write a thought piece on why the craft sector has shaken the confidence of the established beer brands and what they could do to re-establish their place as leader brands within…
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Never Quiet - Atomic London
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Never Quiet Video #1
NEVER QUIET VIDEO #1. Drinks Ranked. In this edition of our never quiet video series, we take a look at some of the latest campaigns from the soft drinks industry. We take a look at…
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Never Quiet - Atomic London
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Is Amazon delivering for brands? Or eating their lunch?
It’s Wednesday evening and three brands have already dominated my week. Netflix, because the new series of ‘Stranger Things’ is out. Sky Sports, because my wife and I share a strong love for the beautiful…
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Never Quiet - Atomic London
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How can soft drink brands respond to consumer trends driving changing tastes?
In our recent trend report on soft drinks we commented upon a number of trends showing how the drinks industry is reacting to changing consumer tastes and government intervention for more premium and healthier soft…
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Never Quiet - Atomic London
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6 principles for achieving VR velocity for your brand
I read this morning in the City AM that real sales of virtual reality and augmented reality devices are expected to hit £9bn within the next five years, according to fresh forecasts which also predict…
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Never Quiet - Atomic London
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Collaboration is a brilliant way to kill creativity
The word ‘collaborative’ is now one of the most over-used words in the marketing landscape, alongside integration, digital and no doubt now, diversity. According a survey recently published by the AAR, the one thing that…
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Never Quiet - Atomic London
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Live Social: Be Careful Brands, You Will Ruin It For Everyone
I’m not ashamed to admit that I am an avid user of social media. Aren’t most of us these days? However, for the last 4 or 5 months I had grown tired of my social…
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Never Quiet - Atomic London
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Are some brands taking consumer centricity too far?
Is it me or has the ‘Gogglebox’ phenomenon sent the advertising industry a bit mad? Take for instance, the latest Talk Talk advert, where we’re treated to 20 seconds of people toe tapping to TV.…
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